Spinning Communication to Get People Excited about Technological Change
You’ve probably faced some people within your organization who are fearful of change, especially technological change. Changes can take the form of a web redesign, a new integrated library system, virtual servers, morphing roles of library vs. organization IT, etc. Convincing library stakeholders that change needs to happen can be a daunting task as a systems administrator, web developer, technology consultant, or technology manager. This presentation will frame technology projects as complex sales or “long sales;” it will also provide practical examples for modifying communication patterns to get people excited, or at least grudgingly accepting, of change.