Why only 5 minutes? Maybe because you have a short timeframe (“we are going agile”), maybe because that’s what you can afford (hello, candy bars), or maybe that’s all you need (to answer one simple UI question). UX studies come in many flavors. Even 5 minutes can give us valuable insight. The presenter conducted more than one hundred 5-minute UX studies during two semesters, offering participants a cup of coffee and a snack. Based on her experience, she will talk about what to ask, how to execute, and what to look for in a short UX study.