Anticipating user expectations: Digital card sorting for improving your library home page

Library home pages are the main point of entry to resources and services. The use of vendor product names and library-specific jargon when trying to locate a resource is confusing to patrons. We conducted two card sort studies to understand what services and resources patrons think are important; which concepts are misconstrued; and how patrons arrange and conceptualize various labels. We conclude that it is critical for library home pages to create access points to resources and services via common language and patron-friendly naming conventions. The findings from the card sort studies are useful to improve an existing website to increase discovery and reduce bounce rates and failed searches.

Beginner Poster
Location: Poster Area Date: November 11, 2017 Time: 3:15 pm - 4:15 pm Rachel Isaac-Menard April Grey