Sarah E. Fancher is a Research & Instruction Librarian and Associate Professor at Saint Louis University. She received her M.S. in Library and Information Science from the University of Illinois at Urbana-Champaign. She is a frequent reviewer for Choice and and co-author of the forthcoming “Pay Attention to the Data Behind the Curtain: Leveraging LibGuides Analytics for Maximum Impact” which will be published in the LITA guide Innovative LibGuides Applications: Real World Examples (Fall 2016). Her research interests include library marketing, business information literacy, and distance librarianship.